To define a sustainable and effective brand strategy, it is necessary that you apply the 7 keys to branding success:
Key 1: Objective
Define why you get up every day. How? Following the suggestion of professionals, who indicate two perspectives to consider your goal:
- Intentional: Define the success you are looking for, associated with the amount of money and what you will contribute to the community.
- Functional: Define a short-term mission, such as a specific objective: multiply sales by 2.
Key 2: Consistency
Make sure the information you post is consistent with your brand. If you add a new photo on Facebook, ask yourself what can it reflect on your brand? Is it a funny message or a feature of your products? Don’t confuse your customers. Be consistent and build loyalty in yourself.
Key 3: Emotion
The human being needs to be connected with other people. Make sure your brand strategy conveys love, happiness, affection and other emotions. That way, you will attract more loyal customers.
Key 4: Loyalty
Do you have a loyal audience? Reward them! They are ambassadors of your brand, they choose you and help you make it known to more people. Giving back that loyalty can grow your customer base, as well as your income.
Key 5: Flexibility
You must be creative so that your company or SME keeps the brand strategy constantly fresh.
That does not mean that you lose your identity, but that you make small adjustments to continue to capture interest, taking an innovative approach at all times.
Key 6: Recognition of your competition
Your brand strategy will be stronger if you look at the competition, which is benchmarking . Apply a SWOT study to know the strengths, opportunities, weaknesses and threats of you and the competition. In this way, you will boost your SME or company and your branding will triumph.
Key 7: Employee participation
Your branding will be complete if you involve your employees in the project. You do this by providing instruction so that you unify the treatment of your employees to customers. Make them represent your brand, reflecting the emotions that you convey in your messages.